This is BIGGER than Binance (Orderly Network)
Boxmining
12 months ago
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Executive Summary
Orderly Network is on an ambitious mission to revolutionize liquidity in the crypto and traditional finance spaces, aiming to surpass even the behemoth Binance. They're building a decentralized, permissionless ecosystem that acts like an "Avengers" assembly of liquidity, aggregating it from various sources, whether they're market makers, traders, or even other exchanges and brokers. This innovative approach, combined with smart Web3 tokenomics, seeks to incentivize the entire ecosystem and ultimately disrupt how financial markets operate, by offering superior liquidity and transparency on the blockchain.
Here's a breakdown of what makes Orderly Network so intriguing:
The Grand Vision: Beating Binance on Liquidity
- Orderly Network's main goal is to outcompete Binance, which currently holds a massive 50% market share in crypto trading due to its deep liquidity. The vision is to achieve even better liquidity, not just for crypto assets but for any asset, and do it in a permissionless, decentralized way.
- The core belief is that DeFi's inherent transparency, permissionlessness, and interoperability will allow various players – market makers, traders, and all sorts of brokers and trading tools – to collectively amass far more liquidity than a single centralized entity ever could.
- This is envisioned as a decentralized aggregation of all major liquidity sources, allowing anyone to contribute, which is something entirely new and not seen in traditional finance.
- Web3 tokenomics will be used to incentivize the entire ecosystem, ensuring everyone involved has a stake and a voice in the protocol's governance.
- While currently focused on crypto users, the long-term goal is to extend this infrastructure to traditional finance users as they increasingly adopt blockchain technology, providing the "best infrastructure and liquidity" for institutional players like BlackRock and Nomura. This "DeFi against DeFi" concept, which also brings in TradFi, is a truly interesting and ambitious path.
How Orderly Integrates with Exchanges and Brokers
- Orderly isn't just a concept; it's already live and in action. Several exchanges, like BTSC and Ascendex, and brokers, such as WuFi Pro (from Wu), are building their decentralized products directly on top of Orderly's infrastructure.
- Think of Orderly like the Chicago Mercantile Exchange (CME) in traditional finance. It operates largely "behind the scenes," providing the core liquidity and settlement layer. Brokers and trading UIs plug into Orderly, using its liquidity to serve their traders, often indicating "powered by Orderly."
- The beauty of this decentralized approach is its transparency: Orderly's SDK (Software Development Kit) is open-sourced, and all assets and code reside in smart contracts. Transactions and trades are meticulously tracked on Orderly's own chain, providing full transparency for anyone building on or using the network.
- Orderly is already handling significant volumes, ranging from $300 million to a billion dollars in daily trading volume, and consistently ranks among the top five in perpetual volumes in DeFi.
The Revenue Model: It's Already Making Money
- Orderly's revenue model is straightforward: it's based on trading fees, similar to a centralized exchange like Binance. For every trade executed through an Orderly-powered broker, a single transaction fee is charged, which is then split between the broker and Orderly.
- Orderly currently generates between $80,000 and $200,000 in total fees per day, with Orderly taking about 40% of that (roughly $40,000 to $100,000 daily).
- This isn't just theoretical; the numbers are live and publicly viewable on their Dune dashboard. The brokers building on Orderly have already collectively earned over $6 million in revenues within six months, while Orderly itself has generated around $5 million, demonstrating a robust and functioning revenue stream.
The Airdrop and Community Engagement: A Strategic Move
- Orderly is engaging its community through a significant airdrop, a strategic move to foster a large, decentralized, and community-owned ecosystem.
- They have a "Merits" points program where users earn points by trading on any of the 12 brokers built on Orderly. All the details are available on their website, orderly.network.
- The airdrop is designed to distribute future tokens, which will grant holders a share of the protocol's revenues and governance rights, giving them a direct say in how the protocol evolves.
- A key insight is that Orderly is launching its community initiative after having a fully working and revenue-generating product, which is a stark contrast to many projects that seek community engagement before delivering a functional product.
- This setup presents a "double farming" opportunity for airdrop enthusiasts: by trading on one of the pre-TGE (Token Generation Event) brokers (like Sharp AI, Vui, or LogX), users can earn both the broker's points and Orderly's Merits.
- Even better, there's a "triple farming" potential! Orderly is the second-largest user of Layer Zero, a major interoperability project, accounting for about 25% of Layer Zero's total volume. This means interacting with Orderly-powered brokers could potentially earn Layer Zero points, broker points, and Orderly Merits simultaneously.
Getting Started and the Ultimate End Goal
- For new users, jumping in is straightforward: simply go to app.orderly.network, connect your wallet, and you can see your accumulated Merits and a list of all available brokers to trade on. Your wallet will track all your Merits earned across different brokers.
- The ultimate "end game" for Orderly is to build a truly useful, decentralized, and community-owned platform that provides liquidity for any asset. While currently focused on perpetuals, they plan to expand to spots, options, and eventually "real-world assets."
- The long-term vision is to aggregate such immense liquidity that traditional financial institutions, even giants like BlackRock, will choose Orderly over existing centralized systems for both crypto and real-world assets. The belief is that blockchain technology can ultimately replace centralized clearinghouses and exchanges in traditional finance, marking a monumental shift.
Transcript
Transcript
Hey guys and welcome back to Box Mining. Today I'm super excited to be here, Ren. Hey Ren, how's it going? Hey, how are you? Good to be here. And why I'm excited is because they're doing one of the biggest airdrops. They're S tier on our list. And we need to find out a little bit more about their project. Because what they are doing really baffled my mind. I think it baffles a lot of people, right? It's one of those big goals. What's your formal goal? Yeah, so on our Twitter is future of Omnichain Perps. Trade any asset on any chain, any interface, all powered by the word of the chain. We all know Binance, right? The largest centralized exchange in the world. And what makes it really great? One of the key things is its liquidity. It's 50% market share of the entire crypto trading market. The liquidity is very good. The loan there, slap your finger and buy, sell anything, right? Yeah, so we want to be better than Binance in terms of liquidity. And not just for crypto assets, but for any asset in a permissionless way. So how does that even work? Because like, it has a super huge, right? And they have a lot of users, a lot of people trading there, both retail and institutional investors. How can you even be better than that? So we believe in the future of DeFi, in its transparency, in its permissionlessness, in its interoperability of different players to amass the liquidity, whether it's market makers, whether it's traders, whether it's all the brokers and trading tools built on top of quarterly, which brings in the different components needed for liquidity. And the decentralized nature of everything can allow anyone to contribute liquidity. And we have Web3 tokenomics that will incentivize the whole ecosystem and bound them even to partake in our governance so that everyone's a stakeholder in this ecosystem to fulfill this mission. Got it. So it's almost like the Avengers, right? Like all these like superhero trading exchanges, whether it's like a centralized, decentralized exchange, they're all coming together. And because it's decentralized and permissionless, anyone can participate and contribute liquidity. So that's why we can beat Binance because you're decentralized and you can bind all these parties together. Yeah, exactly. So you can think of it as aggregation. So retail professionals, like famous market makers, retail, they all contribute liquidity exchanges. They can build on top of us, utilize liquidity, distribute it to traders around the world, have custom UI for them, give people the experience that they need and not having to worry about liquidity and everything in masses on unorderly in a decentralized way. And that's something that we've never seen before, right? Because traditional finance was all fully centralized. Yeah. Right. People couldn't contribute. So it was always like, oh, I can go to this exchange and I stay on this exchange or I can go to this exchange and maybe the liquidity is not as good. I want to trade a coin. It's not as fluid, not as fast. But when it comes to decentralized finance, you've given a new opportunity to really combine everything that's there together. Oh, that's great. Yes, exactly. It doesn't exist in DeFi yet. Obviously not SeFi. We want to build this and have this ecosystem and a map liquidity for the crypto users first and eventually the TradFi users as they embrace blotching technology, as they trade more in crypto and in DeFi. We have the BlackRocks of the world with the ETFs now. One of our investors, Nomura Securities or Laser Digital, like the future of crypto is going to be more and more institutional. And they're all coming in and want to be able to embrace that and offer the best infrastructure and liquidity for those. There's not really a DeFi against DeFi. That's actually quite an interesting concept. So even traditional players, they can come in and use this. But how does that even work? Because let's say, for example, we have an exchange, a big exchange or a capital B. How would they tap into this or how would you tap into the liquidity? There are a few exchanges now that build their DEX decentralized products on top of orderly. There's one called BTSC. There's one called Ascendex. Both their DEXs are on top of orderly. Our biggest broker, Wu, has a centralized exchange and then they built a decentralized exchange called WuFi. Their perps called WuFi Pro is our largest broker now and that's on top of order. So this is already happening. We're trading anywhere from $300 million to a billion dollars a day in volumes. We're regularly ranked top five in terms of perpetual volumes in DeFi. Yesterday ranked number four. So this is already happening. And the beauty of DeFi is that we have the SDK open sourced. Anyone can tap into it from around the world because of its transparency. Right. The code is in smart contracts. The assets are in smart contracts. They can track exactly where the assets sit on the chains. And we have our own chain, the oily chain that settles everything. So all the transactions are tracked on our chain, all the trades. So there's full transparency for any user or builder. And your objective here is just combine as much trade volume as possible. We just build that up over time. Yeah. Our objective is to let anyone contribute liquidity to orderly and anyone to take liquidity. So to trade via some broker, some UI built on top of orderly to get the result that they want. And it's really behind the scenes. So what you're saying is that, OK, all these exchanges are on top. You might not even see orderly, but they're using orderly. So analogy is like in Trap5, there's an exchange called the CME, Chicago Mercantile Exchange. That's like our positioning. And then there's all these hundreds of banks and brokers on top that are plugged into their liquidity. So it's a similar thing. We're behind the scenes. But usually our builders, the brokers, it says power by orderly. And how do you make money in this case? When people use you or how does it work? Yeah. So it's trading fees. So that's similar to Binance, right? For every dollar traded via any broker, there's fees for the broker plus us to combine. The user feels one transaction fee and that gets split between brokers and us. It's simple. We have a Dune dashboard that actually shows how much are the orderly revenues per day, the broker revenue. And roughly how much is that? So now orderly is generating anywhere from $80,000 to $200,000 per day total. Yeah. Orderly takes about 40% of it. So about 40K to 100K per day. And that's all live. And our brokers now up to date has made over $6 million in revenues within six months. Orderly around 5 million. So it's already live. It's already generating money. And what's next? Why do you even need to do an airdrop and get community involved here? Yeah. We want to build something very big and decentralized. We announced a dairdrop, right? We have our own points program called Merits that anyone can get these merits while they trade on top of any of the 12 brokers on top of Orderly. And all the information is available on our website, orderly.network. So the point is that, you know, in the future when we're huge, we want the traders, the market makers, the builders, anyone who will be a part of the ecosystem to have token, to use tokens, to get a piece of protocol revenues, majority of the revenues, and to have governance and say into how the protocol will behave. Yeah. It's interesting because you have a product already. It's already being live. And now you want to add to the community, which is different from a lot of products, which is like they want the community first and no product. Yeah. But you guys have a fully working product that's making money and then you want more people to use it. So I think here are two opportunities for airdrop farmers. So if you guys are airdrop farming, I actually want to tap into this, your mind here, because you said there's usage of Orderly and then the brokers on top. So is there like a double farming opportunity here? Yes, exactly. So there's 12 brokers on top. There's about half of them are pre-TGE. So they have their own points. Right. There's one called Sharp AI. There's one called Vui, invested by Binance Labs. LogX, which is an aggregator. So there's a whole bunch of brokers like that on top. They have their own points. So a trader can, you know, trade on one of them and get dual points, right? They can get the broker's point, they can get our point. Right. Yeah. And Orderly is actually the second largest user of Layer Zero because we have cross-feed messaging using Layer Zero, which is a big interoperability project, right? So we're about 25% of Layer Zero volumes and the second largest user is Stargate, which is their flagship product. So, yeah, people can actually get triple farming. So Layer Zero, the brokers, and Orderly. Yes. Okay. So now let's assume that I'm a new user, right? What if I just don't know anything, just give me step by step, how should I do this? Yeah. You can go to app.quarterly.network. You can connect wallet and see like how many merits you have, which are the points. You see the list and the links of all the brokers that you can trade on. You can try one, you can try multiple, it's up to you. Got it. The wallet will count all the merits combined, right? So then some of them will have their own points. You can try that out and see for yourself, right? And interacting with any of them, you're potentially farming their points, us, and Layer Zero. Let's start to talk lastly about your end goal here, right? What's the end game of Orderly? Yeah. The end game of Orderly is to build something truly useful and decentralized and community-owned that powers liquidity for any asset that people want. So we only have perps now, but spots, potentially options, and potentially real assets later. And to amass enough liquidity that the traditional institutions will come in for crypto and eventually for real-world assets. So you can see BlockTrock using their thing. Okay, this is better. Yeah, that would be the eventual goal, right? There's no point in having all these centralized clearinghouses and even exchanges, I think, in TradFi when the whole thing can be replaced by blockchain technology, right? Exactly. And guys, I'll put the link down below and I will do dedicated videos for AirDrop farming. And I really hope this goes well. And this is one of the first interviews we have with Ryan. So I want to end it here because it's a very lofty vision. It's a very big goal. And I really appreciate your analogies, Ryan. It's really good to get people to know what it is. But if you guys have any questions, of course, leave it on the comment section below. And of course, definitely check out the AirDrop farming. Thank you. Cool. Thanks, Ryan. Thank you.